Menus are often overlooked - but not here. We created custom hover states for RETA’s e-commerce menu that give users immediate feedback and subtle guidance. When navigating the product categories, menu items react smoothly to cursor movement, providing a sense of liveliness and clarity.

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These interactions do more than look good - they help buyers move confidently through the site, especially when juggling multiple categories. It’s a small detail with a big impact, helping to deliver a refined experience that reflects Reta’s polished approach to customer service.

Browsing is more enjoyable when the visuals respond to you. We introduced dynamic hover animations across RETA’s product tiles to elevate the user experience. As customers move through the catalogue, each product subtly animates - highlighting key details, revealing interaction cues, or shifting visual focus.

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This motion design isn’t just eye candy - it’s a usability feature. It draws attention to what matters, creates a sense of momentum, and helps the site feel alive. These micro-interactions give users confidence and encourage deeper engagement with the catalogue.

To serve a fast-paced industry, we built a lightning-quick product search and filter system tailored for RETA’s broad offering. Users can now pinpoint items by category, brand, dietary requirement, or product type - all in real time. The search updates dynamically, reflecting what’s in stock and what fits their needs.

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It’s designed to get wholesale buyers to the right product fast, with no fuss or friction. This feature turns browsing into buying by helping users feel in control of their shopping journey from the very first click.

From hover states to page scrolls, we embedded subtle, purposeful animations throughout the site to create rhythm and cohesion. Each movement is crafted to draw attention, signal interactivity, or guide the user’s focus without overwhelming the experience.

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Whether it’s a fade-in on scroll or a menu slide-out, the animations serve a functional role while adding a layer of polish. For RETA, these touches reinforce their attention to quality and detail, bringing the digital brand experience in line with the trusted service they provide offline.